Training event for Sunderland 10K and Half Marathon held at superb seafront location

Former Olympic runner Steve Cram and Horrible Histories author Terry Deary were among the runners at a training event in Seaburn to prepare for the Sunderland City 10k and Sunderland City Half Marathon.

Steve’s company Events of the North is organising the races on May 1, which are both sponsored by Siglion, the regeneration and development company leading the transformation of sites around the city, including a planned major leisure development at Seaburn.

Steve and Terry led a 5K run on the beach at Seaburn on March 30 with local running clubs and members of the public training for the Sunderland races. It was one of a number of Start Me Up for Sunderland (SMUFS) training sessions being organised around the city in the lead up to the events.

Siglion chief executive, John Seager, said: “The training session was really well attended and it was a great opportunity for people who have perhaps never run at Seaburn to take advantage of the wonderful stretch of beach and seafront location.

“There was the added bonus of training with Steve Cram and Terry Deary, who is from Seaburn and is supporting our plans to put the area back on the map as a major leisure destination for the North East.

“Sunderland is a fantastic city by the sea and we’re lucky to have a location like Seaburn, which can attract people into Sunderland. Our proposals for Seaburn are very much geared towards turning the area back into a great destination for local people and visitors alike.”

Runners who went along to the session were able to find out more about Siglion’s plans to make the most of the seafront location and offer high-quality indoor and outdoor leisure facilities, shops, restaurants and cafes.

Steve Cram comments: “The seafront section in both the half marathon and 10K routes is always very popular with runners and spectators alike, and we love being able to showcase that Sunderland is a city by the sea.  This year’s Start Me Up For Sunderland sessions have all been really successful and this was no exception, thanks in no small part to the contributions of Siglion and Terry.”

As part of the proposals, Siglion is talking to Everyone Active, which operates the Seaburn Centre, about running a new gym at the redeveloped site.

Siglion is managing the £100 million-plus transformation of five areas across the city – the former Vaux Brewery site, Seaburn, Chapel Garth, Farringdon Row and Numbers Garth.

Neil McMillan, chair of Siglion said: “The Start Me Up for Sunderland training session at Seaburn offered a brilliant opportunity to put the spotlight on this fantastic seafront location that we have in the city, and encourage people to use it to get active.

“Seafront leisure facilities, both indoor and outdoor, with restaurants and cafes are at the heart of Siglion’s proposals for Seaburn and the session was also able to showcase some of the plans to really put the area back on the map.”

To find out more about the Sunderland City 10K and Half Marathon and enter the events go to

Further information from Christine Holland, Holland PR & Marketing Ltd. Tel 01670 790246 or 07711 698246.

Siglion, a development and regeneration company, is a joint venture by Carillion and Sunderland City Council, managed by igloo Regeneration.