World Marathon record holder Paula Radcliffe and Olympic medallist Steve Cram offered a fascinating insight into their sports success to local businesspeople at Siglion’s offices on 14 November to celebrate the exciting launch of the Siglion Sunderland Half Marathon and 10k 2017.

Paula and Steve talked about their athletics experience and the importance of a winning mentality in achieving world class success – in business as well as sport. As the most successful female marathon runner of all time the invited business representatives got to hear some real secrets to her success and how that can relate to business growth.

John Seager, chief executive of Siglion said: “It was great to welcome local businesses to our offices and share a really uplifting, motivating talk from Paula and Steve. Their world-class excellence in their fields has been hard-won, and we all learned from their experience and advice.

“It rounded off a great launch for the 2017 Siglion Sunderland Half Marathon and 10k Run. We’re looking forward to more people than ever taking part, alongside Paula and Steve.”